Small business advice
Tips
Practical guides on getting found online, ads that pay for themselves, websites that convert, and using AI without the hype.
How to Rank a Google Business Profile Without a Business Address
No shopfront? You can still rank on Google Maps. How to set up a service area business in NZ, what gets you suspended, and what actually moves you up.
Why Great Marketing Isn’t About More Traffic
One of the biggest misconceptions in digital marketing is that success comes from simply getting more clicks. More traffic only matters if it turns into more customers.…
The complete guide to getting more leads online for NZ small businesses
Leads are the lifeblood of most small businesses. Online is where most of them start now. Here’s a clear-eyed look at all the channels available to a NZ small business…
How NZ small businesses are using AI for marketing (and you can too)
AI isn’t just for tech companies. Plenty of regular NZ small businesses are already using it to write better ads, create content faster, and follow up on leads more…
Google Analytics 4: what it tells you and how to actually use it
If you have a website, you should have Google Analytics on it. But most small business owners install it and never look at it. Here’s what to focus on — and what to…
AI tools for NZ small businesses: where to actually start
61% of NZ small businesses are already using AI. The other 39% are wondering what all the fuss is about, or finding the whole thing overwhelming. Here’s a straightforward…
Why your website isn’t converting — and what to do about it
Getting traffic to your website is only half the battle. The other half is turning that traffic into enquiries and sales. Most NZ small business websites have at least…
Email marketing for NZ small businesses: the channel that never goes out of fashion
Social media algorithms change. Ad costs go up. Your email list is yours — and it keeps working. Here’s how to build one and make it count for a NZ small business.
Meta Ads for NZ small businesses: Facebook and Instagram advertising without the guesswork
Meta Ads can work brilliantly for NZ small businesses — or they can eat your budget with nothing to show for it. The difference comes down to a few key decisions. Here’s…
Google Ads for NZ small businesses: a plain-English beginner’s guide
Should you be running Google Ads? And if so, how do you do it without wasting your budget? Here’s what every NZ small business owner needs to know before they start.
Local SEO for NZ small businesses: what actually works in 2026
Forget the technical jargon. Here’s what local SEO actually means for a small Kiwi business, and the practical things you can do this week to show up higher in Google.
Google Business Profile: the free tool every NZ business should actually be using
It’s free, it takes an afternoon to set up, and it’s probably the single highest-ROI marketing task available to a NZ small business. Here’s how to do it properly.
How Christchurch Businesses Can Rank Higher in Google Local Listings
If you’re a business owner in Christchurch, appearing in Google’s local listings can be a game-changer. When someone searches for “plumber near me” or “best café in…
Why Hiring a Local PPC Expert in Christchurch Might Be the Best Call You Make This Year
Running Google Ads can feel like trying to assemble flat-pack furniture without the instructions — confusing, frustrating, and you’re never quite sure if you’ve done it…
How to Rank Your Business on Google Maps (Without Losing the Plot)
How to Rank Your Business on Google Maps (Without Losing the Plot) Let’s be honest, if your business isn’t showing up on Google Maps, you might as well be running it from…