For NZ small business owners
Practical help for NZ small businesses that want more customers.
NZ Business Alliance is a free resource for Kiwi business owners. Straight-up advice on online marketing, sales and leads, written in plain English. Ask a question, run the numbers, or read the guides.
What you'll find here
The stuff that brings work in the door
Get found
Show up before your competitors
Google Business Profile, local SEO and getting on the map. The free stuff that moves the needle first.
Local SEO guides →Convert
Turn clicks into customers
Google Ads, Meta Ads and websites that convert. What's worth paying for, what isn't, and how to tell the difference.
Plan an ads budget →Together
Strength in numbers
As the Alliance grows, we'll negotiate group deals small businesses can't get on their own. Members hear first.
Where this is heading →From the blog
Latest tips
How to Rank a Google Business Profile Without a Business Address
No shopfront? You can still rank on Google Maps. How to set up a service area business in NZ, what gets you suspended, and what actually moves you up.
Why Great Marketing Isn’t About More Traffic
One of the biggest misconceptions in digital marketing is that success comes from simply getting more clicks. More traffic only matters if it turns into more customers.…
The complete guide to getting more leads online for NZ small businesses
Leads are the lifeblood of most small businesses. Online is where most of them start now. Here’s a clear-eyed look at all the channels available to a NZ small business…
How NZ small businesses are using AI for marketing (and you can too)
AI isn’t just for tech companies. Plenty of regular NZ small businesses are already using it to write better ads, create content faster, and follow up on leads more…
Google Analytics 4: what it tells you and how to actually use it
If you have a website, you should have Google Analytics on it. But most small business owners install it and never look at it. Here’s what to focus on — and what to…
AI tools for NZ small businesses: where to actually start
61% of NZ small businesses are already using AI. The other 39% are wondering what all the fuss is about, or finding the whole thing overwhelming. Here’s a straightforward…
Free tools
Run the numbers before you spend
Calculators built for NZ businesses. Everything runs in your browser, with no sign-up.
Ad ROI Calculator
Is your advertising actually making money? Enter your spend and revenue to find out your ROAS, ROI and net profit from ads.
Use calculator →Profit Margin Calculator
Work out your gross and net margins on any product or service, and see what a price increase adds to your bottom line.
Use calculator →Google Ads Budget Planner
Work backwards from your lead targets. Enter your conversion rates and job value to find out how much to spend on Google Ads.
Use calculator →Customer Lifetime Value Calculator
What is a customer worth to your business over time? Find out how much you can afford to spend to win each new one.
Use calculator →Pricing for Profit Calculator
Stop guessing on price. Enter your costs and target margin to get a break-even price and a recommended price that makes money.
Use calculator →Free membership
Join the Alliance
One useful email a fortnight with tips that work for NZ businesses, plus first dibs on member deals when they launch. No spam, unsubscribe any time.