Google Ads Budget Planner
Work backwards from your lead and sales targets to figure out how much you need to spend on Google Ads each month, using your own conversion rates and job values.
NZ search CPCs vary by industry: trades $3–8, professional services $5–15, finance $10–25. Landing page conversion: 2–3% is average, 5–8% is good, 10%+ is excellent. Google Keyword Planner gives CPC estimates for your category.