How to Rank Your Business on Google Maps (Without Losing the Plot)
Let’s be honest, if your business isn’t showing up on Google Maps, you might as well be running it from the bottom of the South Island with no cellphone reception. Ranking on Google Maps isn’t just about sticking a pin on the map, it’s about making sure your business shows up before your competitors when someone searches “café near me” or “best lawn care in Tauranga”.
So how do you climb the Google Maps ladder and get seen by the locals (and the tourists who still think jandals are a type of sandwich)? Here’s the lowdown.
1. Claim and verify your Google Business Profile
This is the first step, and it’s a biggie. If you haven’t already, head over to Google Business and claim your listing. Google will send you a postcard (yes, a real one) with a wee code to verify it’s actually your business. Old-school, but it works.
2. Fill out everything
Don’t be shy. Add your business hours, phone number, website, address (obviously), and throw in some quality photos. We’re talking real pics, not stock shots of coffee cups or a model holding a wrench pretending to be a plumber. People want to see what your place actually looks like.
Bonus tip: use local keywords like “Hamilton plumber” or “vegan bakery in Dunedin” in your description. Google eats that stuff up.
3. Get those reviews, mate
Reviews are gold. Ask your happy customers to leave you a review on Google. Don’t be dodgy and write them yourself though. Google’s onto that trick and you’ll just get pinged. Instead, follow up via email or chuck a friendly sign at the counter saying, “Loved our service? Leave us a review!”
And here’s the trick: reply to every review, even the stink ones. It shows you’re active and gives you a chance to turn a grumpy customer into a loyal one.
4. Keep your info up to date
Public holiday hours, new location, phone number changed – update it straight away. If Google finds inconsistencies between your website, socials, and directory listings, you get bumped down the pecking order.
5. Local links and citations
Try to get listed on local directories like Neighbourly, Yellow, or your local Chamber of Commerce site. These little backlinks help Google know you’re the real deal.
6. Post regularly
Yep, just like social media. Post updates, offers, events, or even a quick shoutout to your team. Fresh content shows you’re active and open for business.
Final thoughts?
Google Maps is like your digital front door. Keep it tidy, keep it current, and make it inviting. With a bit of effort, you’ll be climbing the local search ranks faster than a tradie late for smoko.
Need help? We know a thing or two about making small businesses stand out online. Flick us a message and we’ll get you sorted.
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