Google Ads Budget Planner - NZ Business Alliance

Work backwards from your lead and sales targets to figure out how much you need to spend on Google Ads each month. Uses your actual conversion rates and job values.

Your targets

Target leads per month

Average job / sale value (NZD)

Your conversion rates

Landing page conversion rate (% of clicks to enquiry)

Lead-to-sale rate (% of leads you close)

Average cost per click (NZD)

Cost of goods / delivery (%)

Your results

Recommended monthly Google Ads budget

–

Clicks needed per month–

Expected monthly sales–

Expected monthly revenue–

Expected gross profit–

Estimated ROAS–

Cost per acquired customer–

Fill in the fields above to see your results.

NZ Search CPCs vary by industry: trades $3-8, professional services $5-15, finance $10-25. Typical landing page conversion rates: 2-3% is average, 5-8% is good, 10%+ is excellent. Check Google Keyword Planner for CPC estimates in your category.