Enter your ad spend and the revenue those ads generated. The calculator works out whether your advertising is making or losing you money — and how efficiently your budget is working.
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Your results
ROAS (Return on Ad Spend)—
Gross profit from ads—
Total ad costs—
Net profit from advertising—
ROI %—
Fill in the fields above to see your results.
ROAS = Revenue / Ad Spend. A ROAS of 4x means you get $4 back for every $1 spent on ads. A 3-5x ROAS is generally healthy for most NZ businesses. ROI accounts for your actual costs, not just ad spend.