---
title: "Free business calculators | NZ Business Alliance"
description: "Free calculators for NZ small business owners: ad ROI, profit margin, Google Ads budget, customer lifetime value and pricing."
source: https://alliance.org.nz/tools/
---

Free tools

# Business calculators

Work out your ad ROI, profit margins, pricing and more. Everything runs in your browser, with no sign-up and no email required. The assistant can run these for you too.
[

### Ad ROI Calculator

Is your advertising actually making money? Enter your spend and revenue to find out your ROAS, ROI and net profit from ads.

Use calculator →](https://alliance.org.nz/tools/ad-roi-calculator/) [

### Profit Margin Calculator

Work out your gross and net margins on any product or service, and see what a price increase adds to your bottom line.

Use calculator →](https://alliance.org.nz/tools/profit-margin-calculator/) [

### Google Ads Budget Planner

Work backwards from your lead targets. Enter your conversion rates and job value to find out how much to spend on Google Ads.

Use calculator →](https://alliance.org.nz/tools/google-ads-budget-planner/) [

### Customer Lifetime Value Calculator

What is a customer worth to your business over time? Find out how much you can afford to spend to win each new one.

Use calculator →](https://alliance.org.nz/tools/customer-lifetime-value-calculator/) [

### Pricing for Profit Calculator

Stop guessing on price. Enter your costs and target margin to get a break-even price and a recommended price that makes money.

Use calculator →](https://alliance.org.nz/tools/pricing-for-profit-calculator/)