---
title: "Ad ROI Calculator | NZ Business Alliance"
description: "Is your advertising actually making money? Enter your spend and revenue to find out your ROAS, ROI and net profit from ads."
source: https://alliance.org.nz/tools/ad-roi-calculator/
---

[Free tools](https://alliance.org.nz/tools/)

# Ad ROI Calculator

Enter your ad spend and the revenue those ads generated. The calculator works out whether your advertising is making or losing you money, and how efficiently your budget is working.

ROAS = revenue ÷ ad spend. A ROAS of 4x means $4 back for every $1 spent on ads. 3–5x is generally healthy for most NZ businesses. ROI accounts for your actual costs, not just ad spend.