# NZ Business Alliance

> A free resource for New Zealand small business owners: plain-English guides on online marketing, sales and leads, free business calculators, and an AI assistant. Contact: hello@alliance.org.nz.

## Guides
- [How to Rank a Google Business Profile Without a Business Address](https://alliance.org.nz/small-business-advice/how-to-rank-google-business-profile-without-address-nz/): No shopfront? You can still rank on Google Maps. How to set up a service area business in NZ, what gets you suspended, and what actually moves you up.
- [Why Great Marketing Isn’t About More Traffic](https://alliance.org.nz/small-business-advice/why-great-marketing-isnt-about-more-traffic/): One of the biggest misconceptions in marketing is that success comes from simply getting more clicks. More traffic only matters if it turns into more customers. Over the last fifteen years I’ve worked with businesses ranging from startups to established brands, and the pattern is always the same. The businesses that consistently grow aren’t…
- [The complete guide to getting more leads online for NZ small businesses](https://alliance.org.nz/small-business-advice/online-leads-nz-small-business-complete-guide/): Leads are the lifeblood of most small businesses. Online is where most of them start now. Here’s a clear-eyed look at all the channels available to a NZ small business and how to prioritise them.
- [How NZ small businesses are using AI for marketing (and you can too)](https://alliance.org.nz/small-business-advice/ai-marketing-nz-small-business/): AI isn’t just for tech companies. Plenty of regular NZ small businesses are already using it to write better ads, create content faster, and follow up on leads more effectively. Here’s how.
- [Google Analytics 4: what it tells you and how to actually use it](https://alliance.org.nz/small-business-advice/google-analytics-4-nz-small-business/): If you have a website, you should have Google Analytics on it. But most small business owners install it and never look at it. Here’s what to focus on — and what to ignore.
- [AI tools for NZ small businesses: where to actually start](https://alliance.org.nz/small-business-advice/ai-tools-nz-small-business-where-to-start/): 61% of NZ small businesses are already using AI. The other 39% are wondering what all the fuss is about, or finding the whole thing overwhelming. Here’s a straightforward starting point.
- [Why your website isn’t converting — and what to do about it](https://alliance.org.nz/small-business-advice/website-conversion-nz-small-business/): Getting traffic to your website is only half the battle. The other half is turning that traffic into enquiries and sales. Most NZ small business websites have at least 3–4 things making this harder than it should be.
- [Email marketing for NZ small businesses: the channel that never goes out of fashion](https://alliance.org.nz/small-business-advice/email-marketing-nz-small-business/): Social media algorithms change. Ad costs go up. Your email list is yours — and it keeps working. Here’s how to build one and make it count for a NZ small business.
- [Meta Ads for NZ small businesses: Facebook and Instagram advertising without the guesswork](https://alliance.org.nz/small-business-advice/meta-ads-nz-small-business/): Meta Ads can work brilliantly for NZ small businesses — or they can eat your budget with nothing to show for it. The difference comes down to a few key decisions. Here’s what they are.
- [Google Ads for NZ small businesses: a plain-English beginner’s guide](https://alliance.org.nz/small-business-advice/google-ads-nz-small-business-beginners-guide/): Should you be running Google Ads? And if so, how do you do it without wasting your budget? Here’s what every NZ small business owner needs to know before they start.
- [Local SEO for NZ small businesses: what actually works in 2026](https://alliance.org.nz/small-business-advice/local-seo-nz-small-business/): Forget the technical jargon. Here’s what local SEO actually means for a small Kiwi business, and the practical things you can do this week to show up higher in Google.
- [Google Business Profile: the free tool every NZ business should actually be using](https://alliance.org.nz/small-business-advice/google-business-profile-nz/): It’s free, it takes an afternoon to set up, and it’s probably the single highest-ROI marketing task available to a NZ small business. Here’s how to do it properly.
- [How Christchurch Businesses Can Rank Higher in Google Local Listings](https://alliance.org.nz/small-business-advice/how-christchurch-businesses-can-rank-higher-in-google-local-listings/): If you’re a business owner in Christchurch, appearing in Google’s local listings can be a game-changer. When someone searches for “plumber near me” or “best café in Christchurch,” those map-based listings (often called the “Local Pack”) are prime digital real estate. Here’s how you can climb the ranks and stand out locally. 1. Claim and…
- [Why Hiring a Local PPC Expert in Christchurch Might Be the Best Call You Make This Year](https://alliance.org.nz/small-business-advice/why-hiring-a-local-ppc-expert-in-christchurch-might-be-the-best-call-you-make-this-year/): Running Google Ads can feel like trying to assemble flat-pack furniture without the instructions — confusing, frustrating, and you’re never quite sure if you’ve done it right. That’s where a local PPC contractor or agency in Ōtautahi can be an absolute game-changer. If you’re on the fence about whether to hire a PPC pro, here’s…
- [How to Rank Your Business on Google Maps (Without Losing the Plot)](https://alliance.org.nz/small-business-advice/how-to-rank-your-business-on-google-maps-without-losing-the-plot/): How to Rank Your Business on Google Maps (Without Losing the Plot) Let’s be honest, if your business isn’t showing up on Google Maps, you might as well be running it from the bottom of the South Island with no cellphone reception. Ranking on Google Maps isn’t just about sticking a pin on the map,…

## Calculators
- [Ad ROI Calculator](https://alliance.org.nz/tools/ad-roi-calculator/): Is your advertising actually making money? Enter your spend and revenue to find out your ROAS, ROI and net profit from ads.
- [Profit Margin Calculator](https://alliance.org.nz/tools/profit-margin-calculator/): Work out your gross and net margins on any product or service, and see what a price increase adds to your bottom line.
- [Google Ads Budget Planner](https://alliance.org.nz/tools/google-ads-budget-planner/): Work backwards from your lead targets. Enter your conversion rates and job value to find out how much to spend on Google Ads.
- [Customer Lifetime Value Calculator](https://alliance.org.nz/tools/customer-lifetime-value-calculator/): What is a customer worth to your business over time? Find out how much you can afford to spend to win each new one.
- [Pricing for Profit Calculator](https://alliance.org.nz/tools/pricing-for-profit-calculator/): Stop guessing on price. Enter your costs and target margin to get a break-even price and a recommended price that makes money.

## For agents
- [Agent guide](https://alliance.org.nz/agents/): markdown versions, content negotiation and open data endpoints
- [Full site as markdown](https://alliance.org.nz/llms-full.txt): every page in one file
- [Sitemap in markdown](https://alliance.org.nz/sitemap.md): every page with title and description
- Any page as markdown: add index.md to its path, or send Accept: text/markdown

## AI
- [ChatGPT prompts for business](https://alliance.org.nz/chatgpt-prompts-for-business/): free copy-and-paste prompts for NZ small business
- [AI training](https://alliance.org.nz/ai-training/): ChatGPT and AI training for NZ businesses and teams

## Data
- [Election 2026 electorate map](https://alliance.org.nz/election-2026/map/): interactive map of all 71 electorates with land area, 2023 winners and party vote
- [Election 2026 parties and policies](https://alliance.org.nz/election-2026/parties/): informational summary of each party's announced policies (not endorsed by any party)
- [Official Cash Rate](https://alliance.org.nz/data/official-cash-rate/): OCR history since 1999, market rates, real cash rate and next decision dates
- [NZ Business Pulse](https://alliance.org.nz/data/pulse/): live Official Cash Rate, inflation and card spending for New Zealand
- [NZ Jobs and Wages](https://alliance.org.nz/data/jobs-and-wages/): filled jobs, wage growth and real wages by industry
- [NZ Business Failures](https://alliance.org.nz/data/business-failures/): company liquidations administered by the Official Assignee, by month, year and court

## Election 2026
- [Election 2026 overview](https://alliance.org.nz/election-2026/): election date, latest poll averages, key rules
- [NZ poll tracker](https://alliance.org.nz/election-2026/polls/): party vote in opinion polls since the 2023 election
- [The overhang explained](https://alliance.org.nz/election-2026/overhang/): how overhang seats work, with a seat calculator

## About
- [About](https://alliance.org.nz/about/)
- [Join free](https://alliance.org.nz/join/)
- [Privacy policy](https://alliance.org.nz/privacy-policy/)