---
title: "About | NZ Business Alliance"
description: "Why NZ Business Alliance exists: practical, plain-English help for Kiwi small businesses, and collective buying power down the track."
source: https://alliance.org.nz/about/
---

About

# About NZ Business Alliance

Small businesses make up over 97% of all businesses in New Zealand — but most of the advice out there is written for corporates, by people who’ve never had to chase an invoice or man the counter on a Saturday.

NZ Business Alliance exists to fix that. We publish practical, plain-English tips for Kiwi business owners — with a focus on the thing most small businesses struggle with most: getting found online and turning that attention into customers. Local SEO, Google Ads, Meta Ads, websites, sales and follow-up. The stuff that brings work in the door.

## Who it’s for

Tradies, cafés, retailers, consultants, online stores — any NZ business small enough that the owner still does the marketing. If you’ve ever googled “how do I get more leads” at 10pm, you’re who we write for.

## Where this is heading

Tips are stage one. The bigger idea behind the Alliance is collective buying power: thousands of small businesses negotiating together can get deals on software, insurance, supplies and services that none of us could get alone. We’re building the membership first — joining is free, and members will get first access to deals as they land.

 [Join free](https://alliance.org.nz/join/)