We Don’t Need Mondelez, Mondelez Needs Us

When Kraft, parent company of Mondelez, staged a hostile takeover of Cadbury in 2009, it was not interested in Cadbury’s factories. Factories are two a penny. What it was after was the brand, and with it the markets. Where the products were made was irrelevant.

The enterprising and innovative CEO’s of the big multinationals have got it all worked out. Maximum profits for minimum effort. Why bother to create and establish a market for your own brand of product? You can use your investors’ money to buy an established company that has done all the hard work, keep the brands you want and eliminate the competition in one foul swoop by closing down their plants. Continue reading